Instagram Earnings Calculator

Influencer pricing is famously opaque, but the industry has converged on a rough model: rates scale with follower count, then swing up or down with engagement rate and niche. Sponsored-post rates for a 100k account typically land between a few hundred and a couple of thousand dollars, depending on those two levers. This calculator applies the standard bands so both brands and creators can sanity-check an offer.

Enter followers and engagement rate — or pull them straight from a public profile with our profile viewer — then adjust the niche multiplier to see the realistic range per sponsored post, per story, and per monthly package.