How the Instagram Algorithm Works: Ranking Stories, Feed, and Reels
A practitioner's breakdown of how the Instagram algorithm works: the ranking signals behind Stories, the feed, Reels, and Explore — and what testing shows.
Free tool
Instagram Hashtag Generator
Build a relevant 30-hashtag set in seconds.
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About the hashtag generator
A good hashtag set mixes three tiers: high-volume tags for reach, mid-volume tags where you can realistically rank, and niche tags that attract the exact audience you want. Most generators dump 30 giant hashtags on you and your post drowns instantly. This tool builds a balanced ladder instead, generated from your seed keyword.
Enter a topic, pick your focus, and copy the generated set straight into your caption or first comment. The set refreshes each time, so you can generate variants for different posts on the same theme without looking repetitive.
3 steps
How to use this tool
Type a topic keyword
One or two words describing your post — for example "ceramics" or "streetphotography".
Generate the set
The generator mixes high-reach, mid-reach and niche tags into a balanced ladder of 30.
Copy and paste
Copy the whole set straight into your caption or first comment — and regenerate variants anytime.